Religion News Service: JewBelong goes digital — and hot pink — in campaign to sound alarm on antisemitism

July 13, 2021

By Yonat Shimron,  Renée Roden

The signs — hot neon pink banners flashing over Times Square in Manhattan — are bold and unapologetic:

“Being woke and antisemitic is like being a vegan who eats veal.”

“Here’s an idea: Let’s ask everyone who’s wondering if antisemitism is real to wear a yarmulke for a week and then report back.”

“We’re just 75 years since the gas chambers. So no, a billboard calling out antisemitism isn’t an overreaction.”

Up for more than a month in New York, the slogans will go up this week on Market Street, a major thoroughfare in Philadelphia; on bus shelters in San Francisco and Washington, D.C.; and on digital kiosks in Miami’s Wynwood neighborhood, as well as in Coral Gables. 

They are the brainchild of  JewBelong , an 8-year-old group that works to help disengaged Jews feel more a part of the 4,000-year-old faith. (The group’s tagline: “JewBelong: for when you feel you don’t!”)

Co-founders Archie Gottesman and Stacy Stuart have made marketing news before: The two were behind provocative billboards that addressed hot-button issues such as gay culture, right-wing politics and abortion rights for Manhattan Mini Storage, which Gottesman’s family owns.

Fighting antisemitism is less controversial. “Antisemitism has been spreading like wildfire,” said Gottesman. “It’s unacceptable not to say something.”

A new  survey  of 800 American Jewish voters released Tuesday (July 13) by the Jewish Electorate Institute found that 90% are concerned about rising antisemitism. A  poll  last month of 600 American Jews by the Anti-Defamation League, meanwhile, found that 60% reported witnessing behavior or comments they personally deemed to be antisemitic.

JewBelong is spending close to $400,000 on the ads in the hopes that it might raise consciousness about the need to uproot hatred of Jews.

Gottesman said slogans such as “Black Lives Matter” and “Stop Asian Hate” were the inspiration for the campaign. While the antisemitism slogans are longer and punchier, Gottesman said she hoped they might lead people to snap photos and post them to social media.

Gottesman decided against highway billboards, reasoning that people might not have enough time to read the slogans while going by at 65 mph. Digital kiosks, where people can buy tickets for travel, order food or charge a cellphone, seemed better options.

This is the first time JewBelong has tackled antisemitism. The New York-based organization’s main effort is to offer user-friendly guides to Jewish holidays, rituals and teachings.

So far, the New York City response has been mostly positive, Gottesman said. Someone recently contacted JewBelong to say she was driving from three states away to see the ads.

“There’s an undercurrent of Jews in America who feel scared and a little unheard,” Gottesman said. “If JewBelong is giving them some love, then I think we’re doing important work. We really, really stand against hate. It’s important to speak out. It’s a frightening space.”

Benjamin Rivera, a diamond seller in New York City, said he hadn’t noticed the pink ad at Times Square but said he’s heard a lot about growing antisemitism from some of his Jewish clients. “It’s always unfortunate,” said Rivera, 53. “Any interracial things happening like that — it shouldn’t be, whether Jewish or Asian.”

By Eileen Filler-Corn July 3, 2025
In the nearly two years since Hamas’s brutal Oct. 7 attack on Israel, American Jews have watched a disturbing rise in antisemitism take place across America — and crucially, among some of our longtime allies. For decades, Jewish Americans stood at the forefront of progressive causes, marching for civil rights, fighting for reproductive freedom and advocating for immigrants and the marginalized. My Jewish faith is what first drove me to public service. The Jewish concept of tikkun olam — our responsibility to repair the world — is not just a religious tenet but a moral call to action. It’s why we’ve always shown up to defend others. Yet now, as antisemitism surges to record levels, many progressive organizations and leaders who once stood with us have gone quiet; or worse, turned their backs entirely. It’s no longer just about Israeli policy. The line between anti-Zionism and antisemitism has been crossed so many times it’s barely a line at all. “Zionist” has become a stand-in for “Jew,” and the message is clear: Unless you disavow the world’s only Jewish state, your place in many progressive spaces is no longer welcome. The picture is sobering. There have been calls to ban “Zionists” from Pride events. Many women’s groups have shrugged at Hamas’ rape of Israeli women. And the Democratic nominee for mayor of America’s most populous city has a pattern of antisemitic rhetoric and has refused to condemn the hurtful call to “globalize the intifada,” a rallying cry that has been used to incite violence against Jews. This didn’t happen overnight, but the silence from many who claim to fight for justice has been deafening and deeply painful. I know what it feels like to be targeted for who you are. In January 2020, shortly after I became the first woman and the first Jewish Speaker of the Virginia House of Delegates, the FBI uncovered a plot to assassinate me. Two members of a neo-Nazi domestic terrorist group had targeted me. It was the most serious of many threats I received during my time as Speaker. Thankfully, law enforcement intervened in time. But the threat was real, and it reminded me that hatred knows no single party or ideology. We’ve long seen this kind of extremist hate on the right, but today that same danger is rising on both extremes of the ideological spectrum. Antisemitism spreads under different names but with the same devastating consequences. Now, with the recent war between Israel and Iran, we’re likely to see a fresh wave of anti-Zionism and antisemitism. It is already giving rise to a new round of dangerous conspiracy theories laced with antisemitic tropes: accusing American Jews of dual loyalty; suggesting we control foreign policy; and portraying Jewish political engagement as part of a shadowy cabal influencing Washington. This is a moment of moral testing. Will our leaders speak clearly and forcefully against antisemitism, even when it’s politically inconvenient? Will those who champion diversity and inclusion apply those values to Jews as well? And will we be honest about how bad actors have exploited division, stoked extremism and enabled those who traffic in hate? Just as many Americans oppose President Donald Trump’s leadership while still loving this country and believing in its promise, the same is true for Israel. You can criticize or reject Prime Minister Netanyahu’s government and still support Israel’s right to exist, to defend itself and to thrive as a Jewish and democratic state. That distinction matters. Criticizing a government is not the same as condemning a people; but when it comes to Israel, that line is too often deliberately blurred. We must be able to hold leaders accountable without fueling hatred or questioning a nation’s fundamental legitimacy. Antisemitism is not merely a problem faced by Jews — it is a bellwether for the health of our democracy. When a society tolerates hatred against one group, it gives license to hate others. When threats against public servants go unchallenged, violence becomes normalized. I was reminded of that tragic reality when my friend and former counterpart, former Minnesota House Speaker Melissa Hortman, was executed in her home along with her husband, Mark. Authorities say her killer was a politically motivated extremist who had compiled a list of Democratic lawmakers. Melissa was a principled leader and a friend. Her death was a heartbreaking loss and a flashing red warning sign for the tolerance of hate in our democracy. We cannot afford to treat this moment as normal. It is time for our allies to rejoin us. To speak up when we are threatened. To see antisemitism for what it is: a growing, dangerous force that must be confronted head-on. Because if we wait until it affects everyone, it will already be too late. Eileen Filler Corn is a JEI Board Member and Former Speaker of the Virginia House of Delegates, and the only ever Jewish speaker in VA
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July 1, 2025
July 1, 2025 U.S. House Committee On The Judiciary 2142 Rayburn House Office Building Washington, DC 20515 Now in our ninth year, the nationally and internationally recognized Jewish Electorate Institute (JEI), an independent, non-partisan, non-profit organization, continues to serve as the barometer for the Jewish electorate. We are therefore honored to submit the following Comments for the Record to the U.S. House of Representatives’ Judiciary Committee in support of its June 24, 2025, hearing on antisemitism - Rising Threat: America’s Battle Against Antisemitic Terror. This hearing, punctuated by the moving testimony of Matt Nosanchuk, reminded us that Jewish safety in America is not a political football - it is a national imperative. Nosanchuk, a former senior official in both the Obama and Biden Administrations and a lifelong advocate against antisemitism, laid bare the stark realities we face. The murder of Sarah Milgrim and Yaron Lischinsky, who were attending a Jewish community event just blocks from his home, brought the crisis home - literally and painfully. It also underscored a chilling truth: this could have been any one of us. Antisemitism today does not discriminate based on geography, profession, or even political identity. Nosanchuk rightly challenged both ends of the political spectrum. From the right, we've seen rising indulgence of white nationalist rhetoric, normalization of Nazi imagery, and an embrace of conspiracy theorists. When antisemitism is tolerated—or worse, weaponized—by public officials and influential institutions, it emboldens violence and undermines the rule of law. The example of the pardoning of the person wearing a “Camp Auschwitz” shirt at the riot on the Capitol on January 6, 2021, was not just shocking to the Jewish community – it was symptomatic of a deeper, corrosive tolerance for hate. From the left, antisemitism also too often masquerades as political critique. When Jews are asked to renounce their ties to Israel to participate in coalitions, or when pro-Palestinian activism turns violent against Jews, with intimidating targeted rhetoric and violence, that’s not solidarity – it’s exclusion and scapegoating. Our Jewish identity should never be a precondition for political participation. What we need is not partisan grandstanding, but comprehensive action. That includes implementing the Biden Administration’s well-thought-out National Strategy to Counter Antisemitism, restoring funding for civil rights enforcement at the Justice Department, and condemning hate, regardless of its ideological source. Nosanchuk’s call for education, prevention, and cross-community solidarity is exactly right. In closing, it’s our view at JEI that using antisemitism as cover for draconian immigration or university policies erodes the democratic institutions that have allowed Jewish life to flourish. Fighting hate must not become an excuse to violate civil liberties - ours or anyone else’s. Our safety as Jews has always been linked to the safety of others. In this perilous moment, we must demand more than soundbites. We must demand seriousness, solidarity, and above all, solutions. We are grateful to the Committee for having held this vital hearing at a perilous moment for American Jews. Sincerely, Barbara Goldberg Goldman Chairperson The Jewish Electorate Institute
June 18, 2025
Washington, DC — As hostilities between Israel and Iran intensify, the Jewish Electorate Institute (JEI), a nonpartisan political nonprofit, is calling on Congress to take all necessary measures to support Israel’s security, halt Iran’s nuclear ambitions, and help bring the hostages home.